Client: Lime Pictures/E4
Project: Young Free & Single
Lime Pictures use STORY for Channel 4’s E4 interactive dating show ‘Young Free and Single’.
Host Steve Jones and a house of singles watch their dates back live with viewers at home, reliving every kiss, cringe or car crash date as viewers help them find a match.
During the show, viewers can rate the dates and share their opinions via social media. Live polls powered by never.no’s STORY allow viewers to vote on whether the stars should date again or get ditched.
Specific hashtags such as #lauradate or #lauraditch let people participate in the polls by Tweeting their response. As the incoming votes are tallied in realtime, the results are updated live on air and discussed in the live show.
In addition, people’s comments are also shared during the live studio discussions, giving the audience a real sense of involvement.