Client: USA Network
Project: Westminster Kennel Club Dog Show
Footage courtesy of USA Network
never.no worked with NBCU/USA Network on their live, 2-night coverage of the 140th Westminster Kennel Club's annual dog show at Madison Square Garden.
USA Network created a call out for dog lovers to submit a dog-selfie via Twitter using #WKCSelfieSweepstakes, or directly via a mini site. The selected submissions would be seen on-air during the WKC Dog Show with everyone entering also having the chance to win a full years’ supply of Purina dog food.
The campaign was promoted on-air at the beginning of each live broadcast as well as on social media. During the event, the live subsmissions were moderated and verified. Four original sponsored promos were then delivered, giving more than 20 beloved dogs and their owners a moment to shine on TV.