Client: USA Network
Project: Minions Family Sweepstakes
Friday, June 26, 2015 we used STORY and the new Cloud Rendering module to help USA Network promote the release of the Minions movie by delivering fresh, socially enhanced video for the onair payoff of the Minions Family Sweepstakes.
Our STORY software collected and moderated the incoming submissions and the Cloud Rendering feature allowed the clips to be previewed and approved (remotely, in another location) by the network and then delivered directly to NBCs NOC for playout.
Online and on air, fans were sent to http://www.usanetwork.com/minions then encouraged to create a Minions Family Selfie, then post it on Twitter or Instagram for a chance to appear on air.
Here are some of the pics we grabbed in STORY.
We completed 2 promos, one for each hour of the back-to-back Family Matters event, each with live content submitted during the show.