Client: USA Network
Project: Beverly Hills Dog Show
USA Network brought together their social and TV audiences by giving dog lovers the chance to have their pooch pics shown on air during the Beverly Hills Dog Show. The event aired Easter Sunday in the U.S, bringing the entire family to the TV set to enjoy the show.
"So you’ve got the cutest pup ever, and you want the world to know just what a good dog he (or she!) is. We’ve got good news: We can help get that adorable face on television!"
Viewers were encouraged to post a photo of their dog online using the hashtag #MyDogOnTV for a chance to be featured during Beverly Hills Dog Show Presented By Purina. USA Network used never.no's audience engagement platform to easily gather the incoming social content, moderate and select the best images to be included in the social promos.
Dog owners loved sharing their photos and we saw a lot of adorable faces during the broadcast.