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TV2 Sports

Posted by never.no on Dec 12, 2011 9:26:00 AM
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Client: TV2 Sports

Project: Football Extra

 
The goal was to build viewer retention and loyalty during pre-show, halftime, and closing soccer matches.

By harvesting related social media comments and inviting the viewers to participate with the studio hosts the viewers were more likely to stay tuned. Loyalty and retention was increased by viewers who wanted to see their comments and contributions on TV.

Technologies Connected:
SMS
Twitter
Facebook
Vizrt Graphic Systems
Vizrt Powered Touch Screen