Client: TSN Sports/Bell Media
Project: CFL's Grey Cup
Bell Media and TSN sports wanted to incorporate interactive elements in their broadcast of Canadian Football League’s Grey Cup.
TSN Sports included viewer polls which enhanced the audience’s viewing experience by enabling them to interact in real time with the broadcast. Fans were encouraged to share their opinions of players and the game on www.TSN.ca. Viewers voted in polls using a live chat provided by Cover-It-Live and the resulting data was harvested using never.no’s platform. The poll results were discussed by the studio hosts and displayed in a graphic overlay using Chyron graphics systems.