Project: Ink Master
Spike’s runaway hit, which features the world's best tattoo artists competing for the title of Ink Master, uses never.no’s STORY platform to add social sizzle to Ink Master series premieres.
Ink Master first used STORY to capture the social conversation for season 5 by collecting viewer Tweets during show premieres, then presenting them on-air a day later during the social encore.
For seasons 6 and 7, Spike uses STORY to select the best Instagram photos of viewer tattoos, adding expert comments and publishing the content live during the premiere in Ink Master branded bumpers.
Throughout the latest seasons, Ink Master instructs the audience to tag their best tattoo Instagram photo with the hashtag #myinkmaster. STORY is used to collect the images, choose the coolest ink-pic, and add expert comments on the composition or technique. The approved Instagrams and added comments appear dynamically in pre-scheduled :30 Ink Master spots in/out of commercial breaks of each premiere episode.
Footage courtesy of Spike.