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social media election

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Sky News - Election

Posted by on Jun 9, 2017 2:45:59 PM
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Client: Sky News
Project: General Election


Sky News UK used’s moderation platform STORY to incorporate live social media content throughout their coverage of the 2017 UK General Election.

Sky asked viewers to share their thoughts and photos via Twitter throughout the night’s coverage. STORY's management capabilities gave producers an easy way to gather, moderate and publish social content to the graphics. Presenter Jayne Secker used a large touchscreen to interact with the audience's content as well as statistics and social data.

As social media went into meldown after the exit poll was released, Sky News were quick to share people’s reactions to the news.