Project: Eurovision Song Contest
Australian broadcaster SBS has again lead the way in Social TV with an engaging, multiplatform viewing experience for the world’s biggest song contest, Eurovision.
SBS has maximized this year’s coverage through TV, radio, online and live social media integration. never.no’s Social TV platform was used to curate, moderate and publish the incoming social media content for on air playout with the Vizrt graphics. Social elements were displayed in the form of lower third comments, images on the lower third, live country ratings and image bumpers.
The broadcast of semi-final two, which aired May 10, attracted a peak audience of 1,028,000 making it the highest ever recorded audience for an SBS Eurovision broadcast.
SBS took viewer engagement beyond just Twitter feeds on air; during the finals nights, Australian fans had the opportunity to have their say with enhanced online and mobile voting. Fans could vote for or against any of the performers and the results were tallied in realtime and displayed live on air immediately after each song. The hashtag #SBSEurovision received over 161,174 Tweets and trended at number one in Australia across the weekend.
Fans also got the chance to vote for their overall favourite each night with an online scorecard where viewers allocated points to their top 3 countries. The votes were tallied from across Australia with the results displayed at the end of each night’s broadcast. Australians agreed with Europe, voting Austria’s Conchita Wurst and her song ‘Rise Like a Phoenix’ as Australia’s Unofficial Eurovision Winner with 74,434 votes. Sweden and The Netherlands came in second and third respectively.
Jordan Guiao, Social Media Manager at SBS said:
“We are very pleased with the success of this year’s Eurovision broadcast. We’ve seen a great response from our fans via social media and it was great to be able to include their messages and photos as a key part of the programming. never.no’s Social TV product enabled us to easily bring the social content to air.”
Eurovision has again shown to be a great example of Australian viewers joining in the conversation using social media with a peak of almost 1000 Tweets per minute. SBS gathered public content from Facebook, Twitter and Instagram to share on screen. During the broadcasts almost 600 Tweets and over 300 photos from viewers were shared on screen.
The 59th Eurovision Song Contest marked the first time that a solo artist from a non-European Union country was invited to perform as a guest. Jessica Mauboy’s performance of ‘Sea of Flags’ on night two was a great celebration of Australian music and culture.
The broadcast was the top SBS program for 2014 across key demographics 25-54s, 16-39s 18-49s and Total People. SBS’ total Eurovision audience grew 36.2% from last year.
The SBS Eurovision website also a 45% uplift year on year. 101,000 Eurovision video views were served across sbs.com.au and SBS On Demand application, almost 3 times as many as last year. Viewers can watch the Eurovision finals online at http://www.sbs.com.au/eurovision
Peak Twitter moments Friday May 9th: