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RTE - Ireland's Greatest

Posted by never.no on Dec 15, 2017 1:53:45 PM
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Client: RTE
Project: Ireland's Greatest Sporting Moment

RTE works with never.no to drive audience interactivity in the search for Irelands Greatest Sporting Moment

social call to action tweets on tv

Ireland’s public broadcaster RTE is using never.no to manage live audience engagement for the new sports series ‘Ireland’s Greatest Sporting Moment’. The show, filmed in front of a live studio audience, sees presenters and analysts debate the country’s greatest sporting moments of the last 50 years.

The new format has engaged viewers across platforms, leading to an increase in viewing audience share. Driven by votes and comments shared live across social and digital platforms, the show is the number one trend on social media on each night of its live broadcasts.

social video

The format of the show is a new direction for RTE where the audience are driving the program’s editorial. Each decade’s top moment (and ultimately Ireland’s Greatest Sporting Moment) is determined by a live social media vote from viewers at home.

The audience are encouraged to share their comments and cast their votes in live polls across multiple social networks. never.no’s social management platform STORY is used by RTE producers to manage the incoming live votes as well as comments, photos and videos shared in real time via Facebook, Twitter and Instagram. never.no’s presenter application Prompter enables the show’s hosts to also see which UGC has been shortlisted for on air broadcast along with up-to-the-second poll results throughout the broadcast.

Ryan McCann, Programme Producer at RTE Sport said: “STORY enabled us to engage with our audience in a way that hasn’t been possible before. Lots of shows talk about engaging with the audience without really committing to it. We were determined to properly reflect the views of the people watching, with never.no’s user-friendly system, this was an effective and painless process.”

live poll prompter

The social nature of the program has generated huge amounts of discussions and debate around the show which has helped to drive TV viewers. Using Facebook Live to unveil the voting shortlist, running social polls and sharing short-form videos has extended RTE’s reach.

Scott Davies, CEO of never.no says “Working with RTE to develop this interactive show has been fascinating as we have seen a real willingness to embrace the opportunity that live audience engagement brings. Involving the viewing audience in real time has meant that we have truly connected the broadcast and digital channels, helping to drive the editorial agenda and allowing them to share personal memories and have their opinion heard and acknowledged.”

broadcast studio

The new approach for RTE has enabled the broadcaster to truly reflect the views of the viewing audience in real time and to showcase those views.