Client: QVC US
Project: Belle Gray featuring Lisa Rinna
QVC wanted a way to display Facebook comments and tweets throughout the segment, giving viewers the opportunity to interact with the program.
Using never.no's social TV platform, QVC is able to select, moderate and broadcast messages that have been sent from their audience via Facebook, Twitter as well as their live QVC blog chats.
During the live event, the guest host Lisa Rinna received messages from celebrity stylists and fashion icon friends including Chaz Dean, Dennis Basso, Laura Geller, and Jennifer Rade.