Client: QVC Japan
Project: Azabu Provador
For the segment ‘Azabu Provador’, QVC included Tweets sent in by viewers via their hashtag #qvcjp and Twitter handle @QVC_Japan. Using never.no’s Interactivity Suite QVC producers sourced incoming Tweets then selected and moderated the best ones to be ingested to the Vizrt graphics system for on-air playout.
Nito Yasuhito, Manager for Broadcast Applications at QVC Japan comments: “Home shopping has always been an interactive, engaging, form of media. We have been listening to our viewers and providing them with superior shopping experiences for over 12 years in Japan. The ability to engage our audience also on Social Networks is an important step for us and we are excited to explore this further.
Working with never.no was a natural progression to us as we wanted to harvest, curate, and publish relevant user generated assets on air.