Client: PHD Media Agency
Project: Coop Supermarket – Grill Perfekt
never.no worked with PHD Media Agency to deliver socially-enhanced ad spots for their client Coop Supermarket. Coop ran a Social TV campaign promoting their range of BBQ products during the Norwegian summer.
The audience was motivated to send in photos of their grill photos for a chance to star in the ad. Coop teased the #grillperfekt hashtag on social media and radio before and during the TV campaign.
STORY-VR was used to gather the grill photos from social media, moderate and select the best content to show on air. STORY’s live render capabilities allowed producers to preview the ad clips before they were delivered.
There were thousands of photos posted on Instagram using #grillperfekt and over 300,000 active engagements on Facebook.