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Nickelodeon - Kid's Choice

Posted by Jenna Rogers on Jan 23, 2016 2:00:00 PM
Jenna Rogers


Celebrity Tweets promoting Kid's Choice

spongebob.pngNickelodeon used STORY to collect celebrity Tweets and promote the Kid's Choice awards on lower 3rds during Spongebob Squarepants.

Tweets collected by STORY were first moderated by the editorial team, then passed, via STORY, to Nick S+P for a second level of review, and only then were approved Tweets scheduled by media planning to appear in promos on air.  

Footage courtesy of Nickelodeon.