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NBC - Christmas 24

Posted by never.no on Dec 20, 2017 9:55:12 AM
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Client: NBC
Project: Christmas 24

christmas 24

It’s that time of year and who doesn’t love a Christmas film! This December you can share your Christmas pics and messages for a chance to get them seen on the Christmas 24 movie channel (Sky 327, BT 513 & Virgin 419).

Christmas 24 is using digital techniques to drive the effectiveness of TV by giving audiences the opportunity to get their personal messages onto broadcast television.

never.no is loving working with Christmas 24 as they celebrate their viewers this festive season. Fans on Facebook are encouraged to participate with the following call-to-action:

  • Upload a festive picture
  • Send us your special Christmas message
  • Tell us where in the UK you’re from
  • Your message could end up on the telly!

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never.no has developed a cloud-based platform where on-air promo videos can be created in advance and dynamic content updated on the fly. In this case, the dynamic elements are messages and photos from the audience. The marketing team at Christmas 24 are able to choose who they want to feature and create new versions in realtime, without any need to go back to post production or edit suites.

heart.jpgProducers also have the opportunity to select from a collection of creative templates and voice-over audio clips from within STORY, enabling them to easily customise and render multiple ad versions within minutes.

“From the initial demonstration to the execution of the project, the Never.no team went over and above to ensure everything ran smoothly.  Story was both easy to use and flexible for our needs and has certainly given us more ideas for future projects. The team’s enthusiasm and willingness to be on hand to steer us through this venture into social media integration has been appreciated by every department involved. We very much look forward to doing further projects with them in 2018”.
- Charlotte Darby, Director of On-Air Strategy, NBCUniversal

Each week leading up to Christmas, several lucky viewers will see their photo and message in the on-air promos.


Related: 9 Ways On Air Promos Can Drive Viewership