The National Lottery Good Causes 25th Birthday Awards
The Client: National Lottery
The Project: National Lottery Good Causes Awards
The Challenge: The Good Causes awards were a chance to celebrate individual Lottery-funded projects, and to ask the public which ones they believed should be further recognised and receive a cash prize. To help decide, The National Lottery decided to run an innovative Twitter competition for its 25th birthday Awards.
The project that received the most votes from social media voting was to be crowned the winner, receive a £10,000 cash prize, an iconic National Lottery Awards trophy and be invited to attend a star-studded glittering awards ceremony to be broadcast on BBC One in November.
How we did it: A four-week voting period was established for the ‘Good Causes’ project where the general public could use their Twitter account. But with up to 52 project finalists across five categories, and with each one assigned a hashtag that people could vote with, that’s a lot of tracking.
And that’s where Bee-On comes in. The Bee-On platform was called in to monitor and count the votes sent with each hashtag, and also compile daily reports with tallies for each individual Lottery-funded project. Each hashtag was individually tracked for mentions across social media, allowing Bee-On’s moderation engine to filter results to ensure that each user only had one vote in accordance with the Electoral Reform Service and GDPR legislation protocols.
“Bee-On was put through its paces to deliver a well-regulated competition - a testament to our developers who have created a secure interface that efficiently filtered results and enabled the team to report daily to the National Lottery. It’s a proud moment for us to work with such an influential institution, particularly as it’s for a good cause. National Lottery funding has had a huge impact on the lives of many and we’ve seen it first-hand, in and around our Manchester base,” added Scott Davies, CEO at Never.no.
The tweets flooded in from all over the country as people took to the Internet to show their support for one of the 52 different projects. Over the course of the month, Bee-On tracked which projects people were voting for, as all of them were promoted through the National Lottery Good Causes Twitter page and the website.
The screenshot below shows how the popularity of the projects ebbs and flows over time, but also how some projects were ahead for most of the way!