Client: MTV MEDIA
Project: Ice Hockey World Championship
MTV3, one of the largest commercial broadcasters in Finland, wanted to harvest social media content from its second-screen app and sites such as Facebook and Twitter, and incorporate that content into its IIHF 2012 broadcasts.
Using the Interactivity Suite, MTV3 producers can monitor Twitter hashtags and the station’s Facebook page to harvest and capture real-time social conversation, moderate the content, and directly ingest it into their Hego graphics system for on-air playout. Rather than having to browse social media sites looking for good content, and then manually copy and paste it into the graphics system, MTV3 can now do it all from a single system, which greatly streamlines the workflow.
“Sport fans often carry on a running commentary through social media while watching a game,” said Jaron Millner, head of MTV3′s consumer interaction businesses. “The Interactivity Suite enables us to tap into that commentary easily and use it to add value to our broadcasts. Now we can find and filter viewer comments and absorb them into our broadcast quickly and efficiently, which helps spark lively conversation about the games as they’re happening.”