Client: MTV MEDIA
Project: Big Brother
MTV Media, one of the largest commercial broadcasters in Finland, wanted to include Instagram photos in their live television broadcast of Big Brother Extra and Big Brother Talk Show (@BBExtraSuomi).
At the start of the show Big Brother displayed a call to action, providing viewers with a specific hashtag (#BBSuomi) and details about how to tag their photos on Instagram to potentially have them included in the broadcast. Using the never.no Interactivity Suite, MTV Media harvested relevant photos from Instagram, along with Facebook comments, tweets and SMS messages, and displayed these in real-time during the live Big Brother Extra and Big Brother Talk Show broadcasts. In addition, never.no’s Social TV product Prompter was used by the show’s host Cristal Snow to read out incoming viewer comments.
MTV MEDIA is one of the first broadcasters in the world to integrate Instagram in a real-time television broadcast.