Client: MTG Sweden
Project: Pepsodent TVC
never.no partnered with Modern Times Group Sweden (MTG) and Unilever TV to deliver a interactive ad campaign promoting Pepsodent toothpaste.
The campaign engaged audiences across digital and TV platforms with viewers being encouraged to upload pictures of themselves brushing their teeth to Instagram using the hashtag #hurborstardu (”how do you brush”). Some of Sweden’s favourite celebrities also participated in the campaign.
Using never.no’s ad technology, the incoming pictures were moderated before the best content was rendered into the commercial creative. The dynamic nature of the campaign meant that the TV spots could be refreshed each day and audiences were eager to watch TV and see if their photo was featured.
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