Client: Mammoth Graphics
Project: Wella Event
Mammoth Graphics partnered with Wella and never.no to power social engagement for the global launch of Wella’s new Koleston perfect colour technology.
Attendees of the corporate event in London were kept updated on the day’s events via Mammoth’s large dynamic screen. The guestlist included ‘Wella Passionistas’ – top stylists and creatives from across the world that are amongst the first to receive exclusive news and event invites.
The Passionistas were encouraged to share messages and photos throughout the day using key Wella hashtags and handles to have their images showcased.
never.no’s audience engagement platform STORY was used by the Mammoth team to collect the incoming social content. The cloud-based platform made it easy to gather, moderate and publish selected content to the Vizrt graphics system.