Client: Mammoth Graphics
Project: Tour de France
Mammoth Graphics use never.no’s STORY platform to manage live audience engagement during ITV4’s coverage of Tour de France 2018.
Viewers are encouraged to participate by sharing their thoughts via social media throughout the ITV Cycling broadcast. Fans also have the ability to ask questions on the ITV Cycling Facebook page or via Twitter using the #ITVTour hashtag. Selected questions are answered on air by commentators and sporting professionals in a live Q&A.
@itvcycling @itv4 The drink bottles that the riders throw away...what happens to them? Does the Tour have someone responsible to clear them up? Or do they rely on the (concussed) crowd member eager for a souvenir? #ITVTour #TDF2018 — David Flett (@David_Flett) July 14, 2018
never.no’s moderation platform gives Mammoth an efficient way to gather and moderate the incoming social messages before selecting the best content to be published into Vizrt systems for broadcast playout.
There has been a great response from the engaged audience who love being able to participate and have their thoughts acknowledged onair.
#itvtour Following today's crash, just wondering how important a chiropractor is to a team? Do all teams have one? Cheers— Charlie Griggs (@charliegriggs95) July 10, 2018
You can watch the Tour de France coverage throughout July on ITV4.