Client: Mammoth Graphics
Project: Tour de France
Mammoth Graphics & never.no Partner To Gather and Publish Social Media Content For Tour de France Coverage on ITV4
Mammoth Graphics are using STORY to gather and publish live social media content into ITV4’s coverage of the 2017 Tour de France.
Viewers are encouraged to interact throughout the ITV Cycling coverage by sharing their thoughts via Twitter and Facebook. The call out to engage is made via the on-screen graphics and by commentators who frequently ask the audience to interact using @itvcycling or #itvtour.
Mammoth use never.no’s social moderation platform STORY to gather and select relevant comments to be published into Vizrt systems for broadcast and digital playout.
Additionally, fans can ask questions using #ITVtour and have them answered onair by commentators in a live Q&A.
Keep getting your questions into Pippa York using the hashtag #Itvtour
— ITV Cycling (@itvcycling) July 13, 2017
Viewers are enthusiastically Tweeting their questions in during the broadcast. People are loving being able to interact with the coverage and are even sharing their moment of fame back to their networks.
I've arrived!! Cheers Pippa & Matt. Enjoying the coverage & insight once again @itvcycling #itvtour pic.twitter.com/dH3uScB1Ez
— Steven (@senor_scruff) July 15, 2017
Just got a mention on the TV #itvtour pic.twitter.com/cPqJoOA1hK
— Alex Marr (@Alexmarr98) July 3, 2017
Thank you for answering my question #itvtour pic.twitter.com/pNLpzHs2Tc
— Aaron Chahal (@AaronChahal) July 5, 2017
You can catch the TDF coverage on ITV4 throughout July 1-23.
