Project: Madonna Medellin
Real-time social graphics enhanced MTV's multi-platform live global broadcast of her new Medellin music video
Our Real-Time Social Graphics solution was used to deliver advanced visualisations and social content for MTV’s exclusive globally televised unveil of “Madonna’s Live and Exclusive: ‘Medellín’ Video World Premiere” on Wednesday 24 April. Broadcast live from five studios – Milan, Sao Paulo, Miami, New York City – and hosted in London, the Queen of Pop showcased her latest track to a live audience as it was broadcast across MTV’s worldwide TV channels and digital platforms to nearly 180 countries.
Connected to each global studio via satellite feed, the 30-minute show included DJ Trevor Nelson and a live audience in London, accompanied by ‘Medellín’ collaborator Malumo in Miami and MTV’s Sway Calloway and audience in New York. The audience – comprised of competition winners – was given the opportunity to ask Madonna about her latest music video and new album, and the creative forces behind her career. Producers of the show used Never.no’s HTML5 based Real-Time Social Graphics solution to seamlessly embed lower-third graphics pulled from the Cloud and delivered in real-time to enhance engagement of the show.
You can view the full video here:
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