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Madonna - MTV

Posted by never.no on May 17, 2019 11:50:11 AM
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Client: MTV
Project: Madonna Medellin

Real-time social graphics enhanced MTV's multi-platform live global broadcast of her new Medellin music video

Our Real-Time Social Graphics solution was used to deliver advanced visualisations and social content for MTV’s exclusive globally televised unveil of “Madonna’s Live and Exclusive: ‘Medellín’ Video World Premiere” on Wednesday 24 April. Broadcast live from five studios – Milan, Sao Paulo, Miami, New York City – and hosted in London, the Queen of Pop showcased her latest track to a live audience as it was broadcast across MTV’s worldwide TV channels and digital platforms to nearly 180 countries.

Connected to each global studio via satellite feed, the 30-minute show included DJ Trevor Nelson and a live audience in London, accompanied by ‘Medellín’ collaborator Malumo in Miami and MTV’s Sway Calloway and audience in New York. The audience – comprised of competition winners – was given the opportunity to ask Madonna about her latest music video and new album, and the creative forces behind her career. Producers of the show used Never.no’s HTML5 based Real-Time Social Graphics solution to seamlessly embed lower-third graphics pulled from the Cloud and delivered in real-time to enhance engagement of the show.

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Never.no’s Real-Time Social Graphics enables content producers to moderate and display UGC graphics outputs from a web browser. In addition to the platform’s ability to work with traditional broadcast graphics engines, Never.no’s HTML5 graphics solution provides an extra layer of flexibility to traditional TV broadcasters, as well as enabling those who use streaming services such as Facebook Live, Twitch or YouTube to benefit from the robustness of the Never.no STORY platform, which integrates live engagement from their audience into broadcasts. The graphic overlay is rendered directly in a web browser, meaning the user’s computer becomes the graphic engine, making it an effective solution for managing digital signage and on-set event displays, without the need for expensive equipment.

The HTML5 solution provides high-quality broadcast graphics that suit all workflows and budgets, integrating into creative content with no fuss. Offering fully customisable graphics to suit individual needs, Real-Time Social Graphics includes a selection of ‘off-the-shelf’ template packages suitable for news, entertainment and sport – enhancing content and optimising workflows.

You can view the full video here:

https://www.youtube.com/watch?v=Bq4weXxsDbg

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