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ITV Tree Selfie

Posted by Jenna Rogers on Dec 19, 2016 1:15:39 PM
Jenna Rogers

Client: ITV

Project: Selfie Tree

ITV’s ‘This Morning’ ran a selfie tree in the lead up to Christmas and engaged with their social audience live. The giant tree stood outside ITV’s studios on London’s Southbank, topped with a large screen displaying people’s festive pictures.

This Morning viewers, and those passing by the tree, could post pictures on social media with the hashtag #tmtreeselfie for the chance to be included. The simple idea was that people could share their picture for a chance to appear on the tree. What started out as a bit of fun quickly snowballed with thousands of people sharing their selfies across Facebook, Instagram and Twitter.

Such was the demand for people to see themselves on the screen, a Facebook Live stream was set up to stream the tree’s screen live. This extension of the broadcast lets even more people be involved even if they’re not there in person.


Kenziko and proudly provided the technologies for social moderation, delivery and live graphics display, with the This Morning team using our solution to manage the project live.