Project: Intel Commercial
During The X Factor UK finale, ITV aired interactive Intel advertisements that utilised Shazam’s technology and never.no’s Interactivity Suite.
Viewers were prompted to use Shazam on their second screen devices to recognise the audio in a specially adapted version of Intel’s ‘London Train’ advert. They were then directed to a page within the app where they could send personalized Christmas messages to friends and family along with a photo from Facebook.
The submitted real-time user-generated content (UGC) was compiled and moderated using never.no’s Interactivity Suite before being displayed in the Intel commercial break after The X Factor final.
This integration showcases how advertisers can capitalize upon multiple screens by tying in the emotive impact of big screens with the interactivity of second screens, in one cohesive brand experience.