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ITV and The Martin Lewis Money Show

Posted by Ed Abis on Mar 24, 2020 1:11:54 PM
Ed Abis
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The client: ITV / Multi Story Media

The project:

Following the success of Multi Story Media’s use of Bee-On for ITV’s Peston Show, the audience engagement platform was used to power conversation for a one-off live programme of The Martin Lewis Show during the Covid-19 pandemic.

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The challenge:

In a last-minute change to scheduled programming and with just 48 hours-notice, the show was produced and broadcast without a live studio audience, due to limitations on live events and gatherings of large crowds. Producers needed to bridge the gap between the viewers and host, Martin Lewis to create engaging conversation and offer insight on current financial issues.

How we did it:

Our team worked closely with Multi Story Media to support and power conversation of the show with limited turnaround time. Bee-On’s social moderation engine was the ideal companion to deliver what was needed. Using #MartinLewis to create the conversation on Twitter, viewers tweeted questions and opinions in the hope to get covered on the show.

With Bee-On seamlessly integrated into broadcast workflow, producers gathered the best of the viewers’ tweets and lined it up on Bee-On’s timeline. Working with pre-made native broadcast graphics, Bee-On pushed the content, in real-time, to a large screen in the studio, where Martin Lewis and co-host were able to highlight and discuss the hot topics.

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The results:

The 30-minute live broadcast was a huge success, a frenetic, fast-paced show expertly hosted by Martin Lewis. The money saving pro ran through a wide range of topics, as questions on credit, rent and savings came flooding into the studio, moderated and delivered by our SaaS cloud solution, Bee-On.

During a time where live audiences and large groups are limited, Multi Story Media with ITV, created and broadcast a show where the audience is key to the narrative. By utilising social media and powered by Bee-On, the audience were able to fully engage even more than they would have in the studio.

On Twitter #MartinLewis started trending and was the third highest most talked about topic across the UK during the show. With conversation heating up, #MartinLewis continued in the top five for the next five hours as the host jumped on Twitter to continue answering questions. Big issues such as ‘work’, ‘holiday’ and ‘mortgage holiday’ were amongst the conversation, including ‘NHSWorkers’, ‘credit’ and ‘refund’.

“The team at Never.no were so supportive in the fast turnaround nature of our production.  Offering remote training sessions for our production teams and support throughout the whole process. The system worked without a glitch and the software assisted us in being able to successfully execute a central part of the programme,” said Anthony Chuck, production manager at MultiStory Media.

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