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ITN Productions - Simply Be

Posted by on Dec 19, 2017 11:13:29 AM
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Client: ITN Productions
Agency: Story Lab
Brand: SimplyBe
Project: #SimplyBeStylish

simplybe.png partners with SimplyBe, ITN Productions and ITV Adventures to power social TV ad competition

SimplyBe are giving fans the chance to star in SimplyBe ITVBe ads and also win a styling session and new wardrobe.

“We’re looking for your best style statements for the chance to star in a #simplybe tv ad! All you need to do is tag your photo or video #Simplybestylish @simplybeuk now for the chance to see yourself on screen!” – The call to action gets audiences to engage with the competition for the opportunity to appear in ads on ITVBe.’s cloud-based social ad management platform STORY makes it easy to gather and moderate all social content submitted using the dedicated hashtags. Producers can then select which photos/videos they want to include in the next ad and STORY renders unique versions for digital and broadcast channels in minutes.

Adam Barnett, Head of Advertising Production at ITN Productions said:"When we partnered with ITV Adventures to bring the Simply Be socially reactive campaign to life, we needed to work with a trusted tech partner that would allow us to aggregate the content in realtime, be flexible and use a platform that is easy to navigate. Having run successful campaigns with in the past, it was a no brainer to use their cloud-based ad rendering platform to bring this campaign to life."

"With we were able to refresh ad content regularly and make the spots unique each time they aired. As with all great campaigns, collaboration with the best people is critical, and understand how best to aggregate and arbitrate the best social content via multiple platforms to create the most effective and efficient process to enable the creative the flourish".

The audience are loving being included in the campaign and are extending the reach by sharing their moment of fame back to their networks.

Including user-generated content within linear TV ads gives SimplyBe a way to celebrate their customers and turn them into influencers.