Client: HISTORY Channel UK
Project: Big Knight In
To help viewers make the most of their Big Knight In, HISTORY are giving fans a chance to star on air and win goodie bags or a TV.
Viewers are asked to send a photo of themselves watching HISTORY via Facebook or Twitter using the hashtag #BigKnightIn.
never.no’s social TV platform STORY is used to gather all the incoming entries and select the favourite entries to appear on TV during the ad breaks. Those who are chosen are sent a HISTORY goodie bag and all entries go in the draw to win a TV at the end of the series.
@HISTORYUK Thank you for choosing me. I shall now be known as Maximus Knightus Fabulous 😂😂😂— Linsey Carson™ (@Wee_Linz_) March 23, 2017
The social promos are an effective way for HISTORY to engage and reward their TV and social audiences.