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Digital Reach Group

Posted by never.no on Aug 17, 2011 4:15:00 PM
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Client: Digital Reach Group

Project: Metro Herald 'Deal of the day' mobile coupons


MetroHerald.jpg 

The goal was to drive sales and customers for a new local restaurant.

Integration of QR codes and SMS shortcode into print advertising in the Metro Herald newspaper (free daily commuter paper distributed in Dublin city). Readers could either scan or text to receive a unique, trackable, coupon on their mobile device. This coupon could be redeemed in the restaurant directly from the mobile device. Coupon details: free starter when you buy any main at ‘The Counter Custom Built Burgers’

Unique interactive elements of the print advertisement directly resulted in increased traffic and sales for the restaurant. Database of engaged users built for Metro Herald newspaper and ‘The Counter’.

Technologies Connected:
SMS
QR Codes
Mobile Coupons