Project: THE SOCIAL
CTV Television Network, Canada’s largest private broadcaster, is employing never.no’s Social TV platform STORY to power viewer engagement for their show THE SOCIAL.
THE SOCIAL, a daily talkshow produced by Bell Media, brings a fresh daily perspective on up-to-the-minute news, pop culture and lifestyle topics that matter most to Canadians.
A socially interactive series, THE SOCIAL invites viewers to join the conversation by sharing their thoughts via social media, email and SMS. Using never.no’s STORY, producers are able to aggregate user-generated content from Facebook, Twitter and Instagram to display on air using ORAD graphics during the show.
Comments, posts and photos from viewers are powering engaging discussions between hosts and the audience where each show starts with a chat featuring the buzz-worthy subjects Canadians are talking about.
Footage courtesy of CTV