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Posted by on Aug 10, 2011 4:48:00 PM
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Client: Christie

Project: Info Comm

Christie wanted a highly visible way to promote it's MicroTiles product during the Info Comm exhibition.

Together Christie and built an interactive game, Boink-O!, on the big screen (built entirely from MicroTiles). The game allowed visitors to call the screen and turn any mobile into a controller for the game.

“For us, a big plus was the installation’s immediate effectiveness in capturing attention and increasing dwell time,” said Don Shaw, Christie’s strategic planning manager.

“In fact, that was a major contributor to its success. The crowds lining up to play Boink-O! in turn attracted still larger crowds.”

Technologies Connected:
• DTMF gateway
• MicroTiles
• Flash Game