Client: Channel 4
Agency: Story Lab
Channel 4 used never.no’s audience engagement platform STORY to run an interactive campaign for VisitScotland.
The audience were invited to take part and influence the unique 60-second spots which focussed on six young travellers as they travel across the country.
STORY was used to manage the interactive voting element. Viewers could vote on which activity the travellers should take the following day via a Twitter poll. Once the votes are in, production takes place at the new location for the next ad spot.
In a press release, Jane Hector-Jones, Group Partnerships Manager, 4Sales said: “We are delighted to be working with VisitScotland to deliver this exciting and innovative first. E4’s key demographic of 16-34 year olds aligns perfectly with VisitScotland’s millennial target market for this unique campaign that will showcase the charms of beautiful Scotland whilst entertaining and engaging viewers.”