Client: Al Jazeera
Project: 9/11 Memorial
Al Jazeera English wanted a way to incorporate viewer questions, display Twitter, Facebook, and email comments; and conduct on-air polling during live coverage of the 9/11 memorial broadcast.
With never.no's Interactivity Suite, the Al Jazeera production crew could take viewer questions or ask questions by publishing them to Facebook and presenting them on air using Vizrt's graphics systems. Viewers could then vote using Facebook or email. From there, the crew was able to publish the results, change the course of on-air interviews, and push questions back to the audience in real time — a powerful Social TV programming feedback loop that built strong viewership and ratings for Al Jazeera.
“IS features, such as real-time social media integration, live editorial control, and instant publishing to on-air graphics systems, gave us new ways of interacting with the audience without any complicated issues of ingesting dynamic data into our live production environment,” said Sarah Worthington, head of output at Al Jazeera English.