ABC brings audience interactions to their weekly #QandA
The client: Australian Broadcasting Corporation (ABC)
The project: Broadcaster, Australian Broadcasting Corporation (ABC) hosts Q&A, which is a weekly show that focuses heavily on politics, but also touches on the big issues facing Australia, and is greatly driven by interaction from the public.
The Q&A show receives thousands of comments and opinions from their audience across a range of social media platforms. The platform where they receive the most input is Twitter, and it’s not just during the show - tweets often flood in before and after, too.
The challenge: The producers wanted to make sure that theywere being as inclusive as possible and creating a constant narrative between themselves and their audience. But the constant influx of comments makes the process of gathering, sorting and selecting the relevant social commentary a lot more challenging.
How we did it: By utilising the Bee-On platform, the Q&A producers over at the ABC were now able to gather all social and digital commentary in one easy-to-manage location. Being able them access them quickly allows the producers to moderate the comments quickly and efficiently, and then display these comments on the linear broadcast.
Doing this helps to fuel constructive discussions taking place during the live show. With Bee-On, the producers are now able to manage larger volumes of comments, and they can keep their
promise of being even more inclusive and diverse, thus bridging the gaps that exist between the online world and the studio and their broadcast.
Here's a clip of Bee-On in action...
Hanan says politicians are often guilty of racist dog whistles under the guise of ‘protecting’ Australia’s borders. Do they understand how this impacts her sense of belonging? #QandA pic.twitter.com/xR4PJjrl2M— ABC Q&A (@QandA) December 9, 2019
Peter McEvoy, Creator and Executive Producer of Q&A said, “Q&A has pioneered one of the most ambitious social and broadcast media integrations in the world and requires the very best in the flexible and powerful social media tools. Never.no provided Q&A with a solution for
locating and publishing social content during the program’s broadcast in a user-friendly manner, that makes moderating trending content manageable. The team at Never.no were immensely helpful in the onboarding process, and ongoing support has been flawless.”
After a successful run of the series in 2019, Peter and the rest of the team over at Q&A are looking forward to the future where they can expand on their success and continue to pioneer new ways of using the Bee-On platform, including helping the Australian public partake in future political debates.