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VisualMedia, An Innovative Way To Engage Audiences

by,  19-Apr-2017 17:09:00

Brainstorm and team up at NAB to deliver VisualMedia, an integrated solution for real-time 3D visualization of social content


NAB 2017, booth SL4616
Brainstorm, a specialist company dedicated to providing industry-leading real-time 3D graphics and virtual set solutions and, pioneers in the Social TV space, are proud to announce VisualMedia, a jointly developed, integrated solution to create visually engaging Social TV content based on social media feeds.

This solution is one of the developments resulting from both companies’ partnership as leaders of Project Visualmedia in the Europe 2020 Horizon framework programme. The project is funded by the European Commission, as a response to the needs of creative industries in the broadcast media sector. At the NAB Show, Brainstorm and will showcase an integrated solution to enhance the visual appearance of the data delivered from social media feeds, using real-time 3D rendering of those data-driven graphics to demonstrate a quick and easy way to present social media on TV.

VisualMedia integrates both and Brainstorm technologies, combining the power of Brainstorm’s SmartTemplates with’s social TV platform STORY to display the content previously gathered and structured from social media. By using this technology, users will be able to gather and moderate content from the web, select an applicable template and preview a graphical visualisation of the content. The real-time 3D graphics can then be easily published to any broadcaster’s workflow for direct on air play out. This allows broadcasters to deliver structured social media content to air independently from other graphics applications, with the ability to select which information is to be displayed and decide to show it on the main screen, second screen or mobile applications.

According to Scott Davies, CEO of, “The ability to gather and manage complex data and broadcast it in a visually attractive and dynamic format allows broadcasters to create better ways to display alternative content while exploring additional methods to engage with their audiences using second screen and social media data.”

“Brainstorm is a highly experienced company in presenting advanced data-driven graphics in a way the audiences are better able to understand and appreciate. We are excited to apply our considerable experience in real-time 3D complex data display to the dynamic social media data coming from” says Francisco Ibáñez, Brainstorm’s R&D Projects Director.

Visit us during the NAB Show at Brainstorm booth SL4616 for more information about VisualMedia.

About Brainstorm:

Brainstorm is a specialist company dedicated to provide industry-leading real-time 3D graphics and virtual set solutions for broadcast, feature film production and corporate presentations. Brainstorm has more than 2,500 installations worldwide since its foundation in 1993, including many of the world’s leading broadcasters plus numerous smaller and regional stations.

About’s Social TV platform STORY is designed for news, entertainment and sports producers as well as advertising agencies tasked with creating social elements for on-air events. STORY’s easy-to-use visual interface allows content producers and agencies to intuitively gather, manage and insert social content into programming and advertising by aggregating user-generated and geo-located content from major social media sites. STORY can drive companion apps that enable viewers to interact with their televisions and adverts using an iPad, tablet, PC or smartphone. has a global customer base including top brands such as Sky, Al Jazeera, CBC, Channel 4, ITV, Fox Sports, NBC Universal, QVC, SMG, Televisa and SWR.

More information:
For more information or high resolution images please contact Amaya González

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