This month marks the end of Twitter’s social video sharing service Vine, as it welcomes 'Vine Camera' as an integrated part of Twitter.

The old Vine app has been replaced with Vine Camera, which allows users to record and edit 6-second looping videos to save to their camera roll or upload to Twitter.

Vine, which was previously a standalone brand and community, has become what Boomerang is to Instagram, an app to create content exclusively for that social network.

In the same way that we collected Vines, our Social TV platform STORY can harvest, moderate and publish videos generated using Vine Camera which have been posted to Twitter.

Get in touch with us to discover the benefits of incorporating dynamic video content into programming and advertising.