We were thrilled to be part of Group IMD and Honeycomb's 'HiveLive' event in London recently. The sold-out event welcomed more than 100 senior ad industry professionals to discover how leading agencies and brands are harnessing the power of programmatic video and dynamic content in their advertising campaigns.
Our CEO Scott Davies was part of the panel of industry experts discussing the future of TV advertising. Check out some of the videos below. To see them all check out the IMD website.
Scott Davies, CEO of never.no, on how dynamic advertising pushes huge growth in purchase intention, view time and overall engagement
Jakob Nielsen, CEO of Finecast “TV has never been so good. The creative opportunities are fantastic – as long as we continue to invest in quality.”
John Doyle from Sky AdSmart shows how targeted TV is already making big changes for brands