Last Sunday saw the explosive end to the world’s greatest dog show Crufts. Beginning last Thursday, and broadcast over the entire weekend, it saw a monumental amount of amazing pooches and their owners being put through their paces.
We were lucky enough to be involved as Channel 4 showcased our social engagement platform 'STORY' with the graphics being run by Storm Broadcast.
This involved Real-time engagement and interactivity with dog loving viewers and owners, whereby our platform allowed Twitter, Facebook and Instagram posts to be fed into the live programming, read out by TV presenter Clare Baldwin, and people could feature on the screen with their beloved pets and a message to go with. It created a really personal element to the show and gave people a massive sense of involvement, as well as letting everybody see them and their dog which fundamentally, is what it’s all about.
The climax was on Sunday night where we really engaged with our audience by running a live social poll as to who their favourite dog was. We had thousands of viewers interact and vote, resulting in “Dave the boxer” coming out as top dog. #davetheboxer You can see more in the video below.
Unfortunately, the winner of ‘Best in show’ officially came out as “Dylan the villain” much to the outrage of the public and furious viewers took to Twitter to share their frustration. The Daily Mail covered the story here.
It just goes to show the power the audience has and the emotions it can evoke by making them engage with a programme, all by using our platform ‘STORY’.