Congratulations to our CEO Scott Davies on being chosen as one of the top 10 MarTech Heroes by The Drum at their B2B Awards in New York.
The Drum joined forces with Stein IAS to recognise the best in martech and those who are blazing a trail in helping customers get real results from their technology.
We’re very proud to have been recognised as a pioneer in the industry for providing unique and innovative solutions for broadcasters, marketeers, agencies and brands to engage with audiences in real-time.
Scott Davies said “It’s fantastic to be recognised in the industry as a leader and pioneer of Martech especially at a time where dynamic addressable activities have never been more prominent. However, whist the recognition is welcomed, it wouldn’t be possible without an amazing team behind me. The never.no team have been intrinsic in breaking ground in Ad and Martech, pushing ideas into cutting edge software development, and delivering award winning commercial implementations.”
Consumers are connecting with media in many different ways and are increasingly turning to social media to share opinions and content around brands. We see the importance of celebrating this engagement and including it as a key element in advertising and marketing strategies. There is a growing desire from people to be better connected to the content they’re consuming – to have an influence and be rewarded for their loyalty.
We have developed ways to make TV advertising, widely regarded as the most effective medium, just as responsive as digital. Working with our partners, Group IMD, we have finally bridged the gap between digital, traditional linear TV and social, bringing the platforms together in a unified way that’s proven to extend marketing capabilities.
Visit The Drum to see the full Top Ten Martech hero lineup.