You may have seen our recent case study with Konto Bariery, the Czech Republic’s premiere charity supporting citizens with disabilities. never.no proudly partnered with Group IMD and MullenLowe to celebrate the charity's 25th anniversary.
The companies came together to create an interactive TV campaign that invited viewers to participate by sharing ‘Thank You’ videos which were then featured as part of the creative.
never.no’s STORY platform was used to approve the user-generated content and create unique custom ads that integrated the pre-produced celebrity messages with the user-generated videos.
Producers then selected stand-out audience-generated Thank You videos to be included in the star-studded ads appearing on TV and the custom promos were rendered within minutes in STORY.
Our Oslo team shared their 'thank you' videos, and created a Christmas-themed version of the ad featuring them!
