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never.no, MullenLowe & Group IMD Discuss Dynamic Advertising At Digiforum

by Jenna Rogers,  22-Jan-2018 11:49:53

Our Commercial Director Ed Abis joined Martin Lochmann, CEO of MullenLowe and Milos Palecek, Country Manager at Group IMD to present at the Digiforum event in Prague.

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The event, held at the Prague Atlas Cinema, saw agencies and brands come together to discover the latest news and digital innovation.

The sold-out event included attendees from leading brands such as Heineken, KPMG, Miscrosoft, Nestle and Skoda.

never.no, MullenLowe and Group IMD presented on the topic of dynamic advertising, showcasing how video advertising campaigns can be transformed by integrating UGC and dynamic content.

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The companies recently partnered to deliver an interactive tv ad for Czech charity Konto Bariery. The campaign invited viewers to participate by sharing ‘Thank You’ videos which were then featured as part of the creative produced by POV Film.


Read more: How to transform video advertising campaigns by integrating live consumer and dynamic content.

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