Request a Demo
Social TV News

Our Latest News

Press releases, blogs, events, thought pieces and all things Social TV

never.no Win Big In Campaign Media Awards For The OMD & Specsavers TV Ad Campaign ‘More Important Than’

by never.no,  16-Apr-2018 18:14:18

campaignmediaWe’re delighted to be listed amongst the big winners in the Campaign Media Awards for our work with OMD and Specsavers on the innovative campaign ‘More Important Than’.

never.no delivered, with ad trafficking partners Group IMD, over 40 TV spots to multiple networks across the UK during National Eye Health Week, as part of the wider multi-channel campaign.

never.no worked with the Specsavers creative team for the production of the TV campaign which included QC, delivery and clearance of ads. In addition to contextually-relevant ads, dynamic ads reactive to the day’s news were created on the fly to immediately deliver and clear for air that evening.

londonderbies.png singingsportsstars.png

“Bringing ‘More Important Than’ to life in a TV environment was the most ambitious and challenging aspect of our campaign. The prospect of delivering reactive copy on a daily basis across major broadcasters would have been extremely challenging logistically. However, working in partnership with never.no and MGOMD we were able to deliver TV copy within hours of transmission, knowing it would be Clearcast approved and delivered in time. never.no were instrumental in helping us achieve the full potential of the campaign.” Sarah Marquis (Marketing Category Owner, Health & Expertise, Specsavers)

Scott Davies, CEO of never.no said “This was a truly great example of dynamic TV advertising at its best. Using never.no’s Video Rendering platform ‘STORY’ and our unique tie-ins with Group IMD and Clearcast for fast daily delivery & clearance, we were able to work closely with the creative agency/brand to delivery multiple versions of the campaign that responded to daily events that made each Ad more relevant and more targeted to the audience”.



The integrated campaign was a huge success resulting in ad awareness for the campaign being 16% greater than the previous eye-health campaign, and 15,000 more eyes were tested during the campaign versus the previous year. New customers accounted for 18% of sight tests during the campaign period.

Get in touch to learn how you can make your campaign creative unique to drive results like this.

Latest Blog

23 Nov

News

12 Things You May Not Know About Addressable TV
By never.no | 0 Comments

On November 21st, Group IMD and Honeycomb hosted an evening all about dynamic and addressable advertising at never.no's office in..

20 Nov

News

What the Changes to How You Access Content from Instagram Mean for You
By never.no | 0 Comments

You’ve probably heard that Facebook has made some big changes to the way that tech companies like never.no access data, a change..

20 Nov

News

Our Ceo Scott Davies Has Been Named as One of The Drum's Martech Heroes!
By never.no | 0 Comments

Congratulations to our CEO Scott Davies on being chosen as one of the top 10 MarTech Heroes by The Drum at their B2B Awards in New York.