Ekran İşleri and never.no are excited to announce a new partnership to provide innovative Social TV solutions to the Turkish market.
never.no, a leading provider of viewer engagement technology, and Ekran İşleri, a tech start-up focusing on Social TV and Second Screen app solutions, have partnered to offer never.no’s STORY and STORY-VR solutions to the Turkish broadcast and advertising industries.
never.no’s Social TV platform ‘STORY’ provides broadcasters and advertising agencies with the tools for engaging with the audience socially, taking real-time engagement data and delivering it into live screen graphics or rendering video content at scale for traditional TV advertising or digital video campaigns.
The partnership will benefit broadcasters and advertisers who can enhance their audience engagement by bringing live social content into programming, sponsorships and commercials.
Ekranisleri aims to add leading Turkish broadcasters to the list of global companies already using never.no technology including Sky, CBC, Fox Sports, NBC Universal, MTG, QVC, SMG and Televisa.
In addition, both companies will explore the possibilities regarding the effective use of the social TV companion app Noluyo with social TV platform STORY, bringing together the technology and the front-end on a scalable basis.
“It’s always great to work with like minded people or businesses, and with Ekran İşleri we believe we have an exciting partner who truly understands the importance of the social market for TV and Advertising”, never.no’s CEO Scott Davies said of the partnership.
“We have seen social engagement via our STORY platform drive engagement and dwell time in key territories around the world, so we look forward to extending this reach in the Turkish market where this activity is dramatically growing.”
Ali Atalik, CEO of Ekran İşleri, added:
“We are very excited to be partnering with a company as innovative as never.no. We believe that the solutions they provide are crucial tools for broadcasters and advertisers alike. In a country like Turkey where social TV is on the rise, Ekran İşleri and never.no will make a great match.”