We’re in Japan,
To transform the industry,
One ad at a time
Whilst it is not expected that my haiku will get never.no invited to any poetry festivals anytime soon, it is safe to say that interest around our cloud-based technology Story continues to grow in an advertising industry eager for innovation – both domestically and abroad.
Last week, our CEO Scott Davies travelled to Japan to attend Advertising Week Asia in Tokyo with our partners Group IMD.
never.no kicked off the first day participating in the panel discussion 'Transforming TV Ads. The future of TV ads by online delivery and ad orchestration' with our friends Group IMD, Unilever and Intage Inc.
The exhibition booth Never.no and Group IMD set up later that afternoon at #AWASIA also attracted a significant amount of attention from industry professionals who wanted to experience the technology up close or discuss potential collaboration in the future.
This event offered forward-thinking industry leaders in Asia a unique opportunity to get to know Never.no’s ground-breaking technology and approach to dynamic advertisement,. It was also a great opportunity for Never.no to increase market exposure by showcasing the future of ad delivery to a country famous for being at the forefront of new technology and innovation.
A famous Japanese proverb goes, ’When a bonsai stops growing, you know it’s dead’.
With the many dynamic and audience-engaging advertising campaigns Never.no have delivered the past few years fresh in memory, there is no reason to fear the death of TV advertising any time soon. In fact, the industry has never been more exciting.
Now that never.no and our partner Group IMD have planted the seed in Tokyo and sparked the curiosity for our joint dynamic advertising solution – our future position in the Asian market has never looked brighter.