Social engagement platform specialists deliver a range of international projects for NBC, Channel 4, and SBS as the need for interactive and dynamic broadcast content grows
Never.no, the award-winning social engagement platform specialist, has announced a series of customer wins as the company’s explosive start to 2019 reflect the recent expansion, with the addition of new offices and staff in the US, UAE and Australia, alongside offices in the UK and Norway. With the goal of making TV social and advertising dynamic, Never.no’s platform helps broadcasters and advertisers personalise their offer, increase TV viewership and engage audiences and consumers. STORY, the social TV platform used by the world’s top broadcasters and brands – including SKY, QVC, Televisa, Univision and PlayStation, Specsavers and Danone – features an ever-growing customer list within the key regions of EMEA, LATAM and APAC.
NBC connect with viewers for LEGO dynamic ad spots
US broadcaster NBC used Never.no’s audience engagement platform STORY to generate dynamic ad spots for the ‘LEGO Jurassic World Secret Exhibit’. The two-part, CG-animated television special, seen by over 2 million US viewers, gave the audience a chance to interact and share their LEGO creations with the show and other viewers.
The video supplied by the client contained spots where the dynamic content would be ingested efficiently in real-time. Viewers responded to the call-to-action to share their LEGO photos via social media with Never.no’s STORY platform aggregating the incoming audience content. Selected photos were then integrated into the video template and rendered to broadcast-quality within minutes. Digital previews were also rendered using STORY, giving the team the opportunity to approve and make creative and legal decisions on the spot. Never.no’s platform gave producers the opportunity to easily collect social content from the audience, weave that into the creative, and generate final video ready for on-air delivery.
NBC Network Partnerships Group said “Never.no helped us execute social commercials for various clients across the holiday season. They made the process seamless through gathering submissions across social platforms, publishing content to our broadcast network under a tight deadline, and providing key engagement results. They were great partners and instrumental in our process.“
STORY adds bite to UK broadcasters’ live International dog show
Channel 4, the British broadcaster, created live polls and social engagement using STORY for its live content of Crufts, the world’s largest dog show. The four-day event was captured and broadcast live with real-time engagement and interactivity with dog loving viewers and owners, by capturing Twitter, Facebook and Instagram posts that were integrated into the live feed and read aloud by presenter Clare Balding. The interactivity element of the programming enhanced the creative content by using STORY to seamlessly pull poll results and social interactions into the live broadcast without pre-planning or fuss – a further example that established linear TV broadcasters still have a role to play in enhancing viewers experience through engagement.
Antonia Howard-Taylor, Executive Commissioner at Channel 4, shared, “Never.no’s social engagement platform STORY helped build the audience interaction around our Crufts TV coverage. At Channel 4, we’re continuously trying to enhance the viewer experience by creating more engaging and interactive content. We saw thousands of viewers engage and interact, creating viral content and broadening the reach of the Crufts story and brand.”
SBS deliver colourful Mardi Gras social content
Following the recent expansion into the APAC region and announcement of the new Never.no office in Brisbane, Never.no teamed up with SBS Australia for their broadcast of the 41st annual Sydney Gay & Lesbian Mardi Gras. The network used social engagement platform STORY to manage viewer-generated social content for the prestigious event. Collecting a range of audience engagement across social platforms, comments were pulled together through STORY, enabling the production team to pick the best content and integrate into SBS’ live two-hour feed.
"It’s exciting to expand Never.no’s activities in the broadcast and ad space to Australia. We’ve seen great success around the world with innovative campaigns that engage audiences across TV and digital. We look forward to seeing what broadcasters, agencies and brands can achieve with our solutions here in Asia-Pacific,” commented Jenna Rogers, Head of Business Development for APAC at Never.no.
The Australian network will also be utilising STORY during the broadcast of the biggest event in European music culture – The EuroVision Song Contest – in May, where they will feature social posts of Eurovision party pics from viewers and audience reactions to rate performances.
“We’re excited by the rapid growth of the company in 2019, it’s been our aim to implement key hubs around the world to work with our clients as closely as possible, so it’s been fantastic building close relationships with our partners across key markets. Broadcasters and content producers are looking for more ways to grow audience engagement, we’re proud to be working with innovators that push the boundaries between the content and audience, by seamlessly integrating audience engagement into creative coverage. We look forward to working with new colleagues and showcasing our partners fantastic work at NAB 2019“, Scott Davies, CEO at Never.no.