It has been an explosive start to the year for us with International expansion enabling us to offer our services to more regions, with new offices opening in the US, UAE and most recently Australia.
Heading up our new Brisbane office is Head of Business Development for APAC Jenna Rogers. Why have we decided to expand? Simply, we have a long history of working in Australia, New Zealand and the wider region and we recognise that there is a real need for an interactive, dynamic and efficient workflow for broadcasters and streamers to integrate live social content into their content in real time.
Our social engagement platform STORY allows you to do just that by pulling in live UGC from Facebook, Instagram, Twitter and more recently YouTube, enabling you to get direct viewer interactions, such as votes, videos, pictures or comments and publish into your live content in a matter of seconds. This ensures you are truly engaging the intended audience, in real-time, making them feel part of the content experience by allowing them to voice their opinions and show them they've been heard.
A great example of this and our first project to come to fruition in this region, was a hugely successful one with Australian broadcaster SBS. The network used our social engagement platform STORY to manage viewer-generated social content for their broadcast of the 41st Annual Sydney Gay & Lesbian Mardi Gras . This was a highly interactive campaign and the world’s biggest and most spectacular celebration of the LGBTQI community. You can see how it was used in the video below
Nicole Crosdale, Senior Project Manager at SBS said “We chose never.no’s social moderation platform STORY largely in part due to their ability to manage high volumes of social content during popular events. For our producers, being able to source and moderate relevant content from the audience and get that to air quickly and efficiently is imperative for events like Mardi Gras and Eurovision”.
Our platform enabled them to incorporate live Tweets into their broadcast of the event, which featured some of the best social from the viewing audience giving them an opportunity to interact.
We planned with the SBS team prior so they were able to get as much great social content as possible before and during the 2 hour live broadcast. Editorially, it was all about contextual content. Their strategy was social, not for socials sake, but to engage with their audience by generating content that reflected what they were saying and thinking whilst watching.
This leads on to the biggest event in European music culture - The Eurovision Song Contest in May, where the network will also use STORY during the broadcast to include Tweets, Eurovision party pics from viewers and use audience reactions to rate performances.
Jenna said "It’s exciting to expand never.no’s activities in the broadcast and ad space to Australia. We’ve seen great success around the world with innovative campaigns that engage audiences across TV and digital. We look forward to seeing what broadcasters, agencies and brands can achieve with our solutions here in Asia-Pacific”.
Scott Davies, CEO at never.no says: “It was an aim this year to implement key hubs around the world to work with our clients as closely as possible, so it was fantastic to have Jenna make this happen for us in Australia, but to also have SBS come onboard as one of our latest partners, seamlessly integrating audience engagement into the Mardi Gras coverage. We look forward to seeing their creativity as the relationship continues.“
With these big events and other things in the pipeline, we’re excited to see the upcoming developments in the APAC region and eager to see how we can be involved.
Do you have a project you’d like to discuss? Get in touch with firstname.lastname@example.org.