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MGOMD Win Thinkbox TV Planning Award for Specsavers Campaign, Delivered By Never.no

by Jenna Rogers,  29-Jun-2018 01:37:34

londonderbiesA huge congratulations to Manning Gottlieb OMD for their big wins at the Thinkbox TV Planning Awards, which included taking home the award for 'Best Use of TV Innovation' for the Specsavers campaign 'More Important Than'.

We are proud to have partnered with MGOMD and Specsavers to deliver the innovative TV campaign which saw contextually-relevant and dynamic ads reactive to the day's news delivered across multiple networks.

 


never.no worked with the Specsavers creative team for the production of the TV campaign which included QC, delivery with our ad trafficking partners Group IMD and last-minute clearance of the ads.

Scott Davies, CEO of never.no says “This was a truly great example of dynamic TV advertising at its best. Using never.no’s Video Rendering platform ‘STORY’ and our unique tie-ins with Group IMD and Clearcast for fast daily delivery & clearance, we were able to work closely with the creative agency/brand to delivery multiple versions of the campaign that responded to daily events that made each Ad more relevant and more targeted to the audience”.

The integrated campaign was a huge success resulting in a 16% increase in ad awareness, 15,000 more eyes tested during the campaign and new customers accounting for 18% of sight tests during the campaign period.

Read the case study.

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