We’re pleased to announce that Driss Sekkat has joined the never.no team as VP of Business Development for the US and MENA regions.
Driss is an award-winning executive producer known for creating original TV and digital formats across global markets in multiple languages. Beginning his career at ESPN as part of the launch team of the first international version of “Sportscenter”. Driss went on to join CNN’s Situation Room with Wolf Blitzer, and since has gone on to produce many live shows, documentaries and other formats across the globe, receiving high accolades and awards.
In 2011, never.no & Driss first crossed paths, where he created and produced a new live, on air, social media platform called BLINK. Using never.no systems as its primary digital platform, the new format became an instantaneous hit in the Middle-East.
Driss’ appointment comes at a time of further international growth for never.no, not just in TV audience/social participation but also in digital and importantly within social advertising.
“I am so thrilled to be joining the never.no team. As a creator of TV content and formats across global markets, I look forward to bringing the STORY product to many more screens around the world". Driss said of his appointment.
never.no’s CEO Scott Davies said:
“We’re very excited and honoured to welcome Driss to never.no. Not only does he bring a fresh new attitude to the team, but also comes with a huge pedigree that will help partners maximise their use of STORY in traditional TV, digital & Promo productions, both from a practical and commercial point of view”.