Last night saw the return of the world’s greatest dog show – Crufts to Channel4. We were of course even more ecstatic than most, as the programme showcased our social engagement platform STORY with the graphics being run by Storm Broadcast.
This involved Real-time engagement and interactivity with dog loving viewers and owners, whereby our platform allowed Twitter and Facebook posts to be fed into the live programming, read out by TV presenter Clare Baldwin, and people could feature on the screen with their beloved pets and a message to go with. It created a really personal element to the show and gave people a massive sense of involvement, as well as letting everybody see them and their dog which fundamentally, is what it’s all about.
For others, it evoked a sense of emotion and allowed the viewer to express how their dog makes them feel and how it has helped them with certain struggles in their life such as mental health issues. This was particularly touching to watch, especially in the instance of Jennifer and her dog Susie who feature in the video below.
Our platform has proven that a programme can be brought to life and made much more inclusive of its audience. Crufts is the perfect example of this due to its celebratory nature and willingness to be involved from a socially savvy audience.
The campaign will run all weekend and promises to be a very entertaining watch so stay tuned!
Crufts is on Channel 4 7th - 10th March. 3pm-4pm and 8pm-9pm,