Clearcast, the clearance body for TV ads in the UK, use never.no’s ad rendering technology as part of industry-leading advertiser training.
As part of their role in helping ad agencies, advertisers and broadcasters to conceptualise, develop, produce and broadcast great advertising, Clearcast have included dynamic ad creation as part of their training.
Including live social content into the creative can transform video advertising campaigns for versioning across multiple platforms. It’s not all just about social though - ad campaigns can be made dynamic with reactive content, personalisation, live pricing info, integration of data feeds or custom messaging.
(Read more: 8 ways to make an ad campaign dynamic)
Clearcast’s agency training helps advertising agencies of all types gain a unique practical insight into every aspect of the TV advertising process from conceptualisation, script to production.
Michael Haydon, UK & International Training Manager at Clearcast says “Partnering with never.no allows us to give delegates the chance to create their own dynamic & compliant TV ad using all they learn on our training courses. It’s a great way to showcase new technology & prove that it’s still possible to stand out in the crowd and create memorable ads”.
never.no’s cloud-based ad rendering platform enables ads to be created in advance and then dynamic content updated on the fly. The solution means advertisers can easily create new ad versions in realtime, without any need to go back to post production or edit suites. Our unique tie-ins with Clearcast for clearance and Group IMD for rapid and reliable distribution are imperative for dynamic ad versioning at scale.
Clearcast have included a dynamic ad task in their training which sees attendees establish a campaign hashtag, take photos and a record voiceover before their ad is rendered within minutes using the never.no system.
“Using never.no’s video rendering platform STORY and our unique partnership with Clearcast for efficient daily clearance, we’re able to work closely with agencies and brands to deliver multiple versions of campaign ads. Ads can be more relevant and more targeted to specific audiences, while retaining attention and driving engagement and loyalty”, said Scott Davies, CEO at never.no
To find out more about what Clearcast does, watch this video.